Guest Blog Post – Kate Magee Joyce

November 22nd, 2010

In some ways, I guess you could say that my internship with Casey began three years ago. Casey and I both graduated from James Madison University.  We never met during college but I recall an article written about Casey challenging others to “Be the Change.”  I was inspired by Casey’s work as a photographer and respected his creative “eye”.  Casey’s incredible photos began to inspired my own creative approach.  I continued following his work even during my year and a half I spent in Kenya as a photojournalist.  Its during that time in Africa that I first heard of Casey’s internship and applied.

Fast forward to September: as the internship was approaching, I joined Casey to second shoot a wedding.  I had a two hour drive to get to the location and yes, the air conditioning was on full blast the whole drive to fight off sweaty palms.  This was a day of firsts for me: first time meeting Casey, first time shooting with him, first wedding shoot, and first day of new beginnings for me.  I had an idea in my mind what this internship would be like: running around like a crazy stereotypical intern…faxing off invoices, making Starbucks runs, carrying heavy equipment everywhere, and feeling like I could never add up.  This couldn’t be further from the truth.  When I arrived at the wedding and met Casey, he greeted me with sincere kindness and excitement that I was joining him in shooting this wedding.  He encouraged my photography throughout the night and gave me tips when he would see a weakness of mine, without ever making me feel inadequate.  He never degraded me for not having as much knowledge about photography but rather built me up in the skills I do have.  I felt overwhelmed leaving the wedding but not because I felt like a failure or because of something he said; no, I felt overwhelmed because I realized how much this internship was going to help me.

A week later I moved down to Richmond, VA and began my internship.  From the first day until now it has been a whirlwind.  I was able to join Casey on four weddings and countless commercial shoots.  I greatly respect Casey as a photographer and a teacher.  He seized every moment to teach me more about photography whether it was when we were driving to a shoot or as he was photographing a client.  I learned so much about the technical skills of photography both in camera and post production.  I learned about running my own business and running it well.  By watching Casey interact with his clients, I learned a lot about carrying my joy of photography throughout the entire process, starting and ending with my clients.

Prior to this internship I was shooting most of my photos mostly based off of my “eye,” fully knowing I lacked a lot of knowledge about the technical workings of my camera.  Casey essentially broke down my photography skills both creatively and mechanically and rebuilt them.  He taught me how to make the most out of every setting and to not settle for the image your eye sees.  Once I got a handle on this skill my photography took off.  It was like I was seeing in a whole new way.  I still have my “eye” but the creative possibilities have exploded.  Just the other day I was on my way to a friend’s wedding when she called in a panic because her photographer never showed up to the hotel to get the precious shots of her getting ready with her bridesmaids, mother, and grandmother.  With the knowledge I’ve gained from Casey I was able to walk into that hotel room and confidently snap the memories that otherwise would have been lost forever.

Casey always made me feel like an important investment- someone he valued enough to share his knowledge with.  I don’t think I can properly explain through written word what this has done for my confidence as a photographer.  I have had many people in my life encourage my photography and my creative eye and I am so blessed to have had their encouragement.  Under Casey’s guidance I can honestly say I am now starting to believe it, and that is priceless.

*** Kate proved to be a vital part to my business and what I can offer to my clients and has since joined Casey Templeton Photography as an associate. You can view more of her amazing work on her website: http://www.katemagee.com

A Visual Revival

September 30th, 2010
I rarely keep a camera by my side when I’m not working.  Some may find this a bit odd but I think it adds to my creativity. When walking around with a camera, I end up looking for things to photograph and the images often don’t come naturally. Without a camera, I freely start framing and seeing images. I recently made the switch from the ol’ Blackberry to a Droid with a great camera app on it, FxCamera.  It has been a bit of a “visual rebirth” for me.  I have the best of both worlds now; no camera hanging off my shoulder with the pressure of finding a perfect picture,  but a quality micro camera that enables me to act on my creative whims and urges. Annie Dillard, Pilgrim at Tinker Creek: “But there is another kind of seeing that involves a letting go. When I see this way I sway transfixed and emptied. The difference between the two ways of seeing is the difference between walking with and without a camera. When I walk with a camera I walk from shot to shot, reading the light on a calibrated meter. When I walk without a camera, my own shutter opens, and the moment’s light prints on my own silver gut. When I see this second way I am above all an unscrupulous observer.” Here are a few images I grabbed while on a job in Nashville last week.

A Few Recent Nuggets

September 2nd, 2010
Portrait for The New York Times of a UVA Darden School of Business student

Portrait for The New York Times of a UVA Darden School of Business student

Images for the Federal Reserve Bank of Richmond

Images for the Federal Reserve Bank of Richmond

This kid is going to be a total stud when he grows up. Th cool kid for sure.

This kid is going to be a total stud when he grows up.

Fred Kahwajy, 99, the oldest living graduate of St. Benedict Catholic School in Richmond, Virginia.

Fred Kahwajy, 99, the oldest living graduate of St. Benedict Catholic School in Richmond, Virginia.

Surgical Team in Hampton Road, Virginia

Surgical Team in Hampton Road, Virginia

Lifestyle shoot of two sisters and their mother.

Lifestyle shoot of two sisters and their mother.

Caressa Cameron, 2010 Miss America

Caressa Cameron, 2010 Miss America

The Purple Heart

The Purple Heart

The Community Chalkboard and Podium: A Monument to The First Amendment

The Community Chalkboard and Podium in Charlottesville, Virginia: A Monument to The First Amendment

Keep your clients coming back

August 12th, 2010
I am always on the lookout for new clients, however, I put just as much effort into keeping my existing clients happy. In the commercial/advertising industry, a photographer out of site is most certainly a photographer out of mind.  So here are a few things I do to foster my existing client relationships and keep my name at the top of the list for upcoming projects.
  • Under promise, over deliver.
  • Be quick to deliver the work and make the process of your clients obtaining your files quick and easy (see “Utilizing your FTP“).
  • Handwritten thank you notes for all jobs, small or large.
  • Be responsive and accessible – answer emails and phone calls quickly.
  • If you haven’t heard from a client in a while, send a note, email or quick call.  Don’t say “What gives!? Why aren’t we working together?” Just check in.
  • Before submitting an estimate, be considerate of their budget if they have one. You don’t want to lose a client because you assumed the job was much bigger than it is and you submit an estimate that is twice the size of their budget.  This could send a client walking.  It never hurts to ask what their budget is.
  • Never drag your feet on providing an estimate and with a returning client, try to be more flexible with your prices than a first time client.
  • Be consistent with your estimates and do your best to consistently complete a project under budget.
  • Keep good record of receipts to provide an all encompassing invoice.
  • Always remember you are representing your client when on a job.  Show up more dressed up than you think you need to be.  Stay calm, cool and collected.
  • Don’t friend a client on Facebook, let them friend you.
  • Find your client’s personal comfort level of talking about business and personal issues and don’t cross it.
Your goal is to have your clients come to you and single bid the jobs.  But know the moment you get a new client is the moment you start losing them (Mad Men, I think). p.s. It may be a bad idea to submit your clients emails to http://clientsfromhell.net/