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2010 Commercial Photography Self Promo

March 8th, 2010

ctpromo_11

A year in the making, I was excited to ship my official introduction to nearly 300 of the top creative folks in the photo industry last month. After a successful 2008 and beginning of 2009, I realized my commercial work came mostly through word of mouth and that I had made no marketing efforts. I knew in order to take my business to the next level, I needed to start marketing myself on a national level and more importantly, I had only one chance to make an awesome first impression.

“As an art buyer, I get a lot of little promotional pieces. I am spoiled. BUT, yours was so well put together and well done that I stopped everything I was doing and went to your website. NOT to my surprise your work is just as thoughtful, innovative and touching as your promotional piece. I officially have a work crush on you. Please come and see us so we can put you to work ASAP.:)”

This promo would be the first time the agencies and art buyers would hear about me so I wanted to fill it with items that told something about who I was. The challenge was how to fill a box with multiple items and not make it feel like a junk box. I worked closely with Suzanne Sease and Rob Jefferson to find items that were relevant to the audience of art buyers and creative directors and compiled my mailing list with Suzanne using Agency AccessI needed every piece of this promo to have a wow-factor so I worked exclusively with the most talented Robb Major to design everything from the screen printing of the shipping box to the design on the matchboxes.  To tie it all together, I included my “to-do list” which is below.

"To-Do" List and Promo Pieces

“Cool promotional box! So much so in fact that I feel compelled to use you for our next photo shoot. I have a client in ————.  Are you available and interested? Wow, this just goes to prove the power of good advertising.”

Casey Templeton Photography Promo

“This is the most amazing promo I’ve ever received in my 12 years of art buying! I truly hope to work with you soon and I hope this gets you a ton of work! Its genius!”

“I just received your magic lunchbox and I gotta say it’s quite the spread. The San Cristobal just made my drive to NY tomorrow night that much better. If you’re ever in ——– for a job let me know and I’ll set you up with a portfolio review with my art producer colleagues so they can get to know you. Thank you and stay in touch.”

It took two snowy days and a dozen awesome friends to put all of these boxes together and shipped in early February. The response has been outstanding and I have received an amazing amount of free T-shirt cards back full of comments request for portfolios as well as phone calls. The big task now is follow through….. and thinking about a 2011 promo!

Want a retro (empty, sorry) lunch tin of your own? Leave a convincing comment below and I may just feel compelled to mail you one.

120 Responses

  1. […] Casey Templeton przygotował nieduży gadżet reklamowy, który wysłał do kilkuset agencji w poszukiwaniu pracy. […]

  2. I’m speechless… there aren’t superlatives for how good this is!

  3. […] Fotograf Casey Templeton przygotował świetny gadżet reklamowy, który wysłał do kilkuset agencji w poszukiwaniu pracy. Odzew pracodawców był natychmiastowy. Zobaczcie, co znajduje się w środku pudełka i ile to wszystko kosztowało. […]

  4. […] Typography In Your Designs (by @AisleOne on @smashingmag) From @DavidAirey   Check out how @CaseyTempleton #Photography marketed himself to potential clients with this incredible promo pa… From @robbmajor   RT @designerscouch: 40 Superb T Shirt Designs Which Will Make You Look […]

  5. […] Fotograf Casey Templeton przygotował świetny gadżet reklamowy, który wysłał do kilkuset agencji w poszukiwaniu pracy. Odzew pracodawców był natychmiastowy. Zobaczcie, co znajduje się w środku pudełka i ile to wszystko kosztowało. […]

  6. Rick Lohre says:

    Casey,
    WOW! What a great promo! I’m sure you’ll see lots of return on investment from this one!
    Cheers,
    Rick

  7. Chris Beaudin says:

    Dude, I dont think I can say it any better than it’s been said, but these are simply amazing. As a marketer I love seeing great ideas come to fruition. So cool, The “Mad Men” would be proud.

    +Aperture Rocks

  8. Judy says:

    What a fantastic idea. APERTURE ROCKS.

  9. Judy says:

    What a great idea. +APERTURE ROCKS!

  10. fantastic idea casey. i love the idea of packing personal aspects of your life into a box, it helps perspective clients get inside your head and get an idea of who you really are. in this business you are selling yourself, this mailer allows them to see the photographer they’re hiring. love the idea, i’m a ways away from constructing my own mailer, but when i get to that point, may have to borrow a few ideas. HAHA. sneaky sneaky.

  11. marcy says:

    casey…thank you so much for sharing such a brilliant marketing effort. i am the curriculum director for a photography school and i can’t wait to share your efforts with our students. also having been on the client side of things, i would have made an appointment to meet you right away. kudos!

  12. […] crafty brainstorming and a planned budget can go a long way to get yourself out there. Click here to check out photographer Casey Templeton’s promo that got him noticed in a big way. Tags: […]

  13. Rohn Engh says:

    If it costs a dollar it’ll pay for itself. If it costs $100, it’ll pay for itself. If it costs $1000 it’ll pay for itself. Even if it breaks even, you’ve gained $1,00,000 in branding. Again, what did you say your name is?
    Rohn

  14. […] that cost $15,000 but will pay itself back very shortly. If you go and check out Casey’s 2010 Self Promo you’ll be able to see the positive responses he has received from art buyers and […]

  15. I’ve followed your work since I was in photojournalism school at UNC and am always impressed with your creativity and seemingly boundless energy when it comes to your photography. Now I know that it applies to your marketing, too. Congrats on the marketing piece, and I hope it exceeds your expectations in delivering results!

  16. Krystle says:

    Well, you lied. The box wont be empty. It will be filled with hopes of receiving one :) cheap. I know but hey I’m speechless by your work, therefore its your fault.

  17. Rachel Pick says:

    This is genius! Very smart packaging / pieces that will remind people of you & your work as they use them – and also high motivation to reply for the tshirt with an easily-filed out card. Wonderful work! Just went to a talk from Heather Morton ( http://www.heathermorton.ca/blog/ ) an art buyer in Toronto, Canada and she had examples of photographer promos but nothing quite like this. Nice work.

  18. marijke says:

    My first lunchbox was a yellow Snoopy one in the shape of his doghouse. If only it had been filled with brilliance like yours, instead of PB&Js!

  19. Andy says:

    And here I am wanting to get myself out there, I better dust myself down and pull my finger out.

  20. […] learned about an internship with Casey Templeton during a class lecture about branding yourself {2010 Promo}. I decided to apply because I would have just finished an 8-month intensive photography program […]

  21. Kris Fulk says:

    I never thought anything could beat a shrimp tempura bento box in terms of yumminess – but your lunch box just did… /drool

  22. Perfectly executed and well planned!

    I would say this is the best ever Self promo ever done. I doubt anyone but yourelf can come close to “one upping” this promotion…

    I am in awe.

    “Casey Templeton vs The Old Spice Guy” I got my money on Casey!

  23. Christian says:

    Wow, that’s amazing. I don’t think many people could come up with something like that and pull it off. I loved the to-do list and lunch box (I hope you’re compelled to send me one :P). I wonder what you’ll come up with in 2011. Good luck!

  24. Gibryon says:

    This is outstanding! Quite awe-inspiring, for someone like me, just budding into the world. $15,000? Sounds like quite an investment, but there isn’t a better investment than one in yourself, right? I’m sure that you’ll be kept busy with the work you generate from this project for a while, and I can’t wait to see more amazing ideas. I just took an introductory highschool photography course this year, and while I doubt I’ll ever get to the point of awesomeness to foster the kind of ingenuity that you’ve shown, I do have to say you’ve inspired me to go and pick up my (albeit cheap) camera and work on it.

    By the way, an empty can sounds great :)

  25. […] tells the story better than I, so head on over to Casey Templetons site and see for yourself. Category : Uncategorized Comments : 0 […]

  26. I love this piece. So well thought out. Not only did you inspire the art buyer to go to your site, you have inspired other photographers to really think about who they are and how they want to be branded. Thank you. :O)

  27. Phil Steele says:

    Casey, this is jaw-droppingly clever and I can’t see how anyone would fail to be impressed by the creativity and work-ethic that went into producing it. It sure as hell would sell me on you. I hope it gained you a ton of new work. Thanks for sharing! (And BTW, the video soundtrack kicks ass).

  28. […] When I saw this self-promotional package I was blown away. It is hard enough for your resume to stand out among everyone else’s, but when it comes to design it has to be on a whole other level. The up front cost of something on this scale I could imagine was insane. However, the payoff can be huge. It’s all about the details, the amount of time spent was well worth it. For those graduating soon or just thinking about the future…Get Inspired […]

  29. Emily says:

    Hi Mr. Templeton!
    I found this post quite by accident. How lovely this little press kit is! It’s absolutely inspiring!
    I graduated last May in design, and even though I currently have a job in my industry, there are a few companies on hiring lockdown that I’d love to score an interview with. I feel suddenly hopeful that I could stand out in the introductory phase if I sent my resume with a press kit…
    This post has me brainstorming like crazy!
    Thanks so much for the kick-in-the-pants motivation! Best of luck to you and your career! :)
    -E

  30. Gil says:

    I like the concept and I’m considering to give it a use through my site.

    Thanks

  31. […] August 2010, I worked with Casey Templeton on a project for The Altria Group, I planned on shooting behind the scenes timelapse for the entire shoot but was an idiot and left my spare battery/charger for my camera at home. I did however get half of the first day which gives a little insight into what went on over the 3 day shoot. Its always awesome working with Casey and im always stoked when i get a call from him saying i need to make a trip down to Richmond. you may have heard his name from the awesome self promo he did for 2010, his blog post on it can be found HERE. […]

  32. […] the business you are running. start your copyright registration this year (quarterly), refresh your promo efforts, dive into that wicked project that’s been floating in your head, pull off that adventure […]

  33. Eric says:

    Great promo.
    I was wondering where you found the aluminium boxes?
    I’ve been looking to get some smaller ones for cd and can’t find them anywhere.
    thanks!

  34. SN says:

    WOW! This is fantastic! I am a photography instructor at a small university and am showing this in my classes this morning as a stellar way to promote yourself!

  35. Aputure says:

    Awesome. I should do this myself! If you have a 2011 promo kit, feel free to send it over(seas)!

  36. […] Casey Templeton wanted to beef up his commercial and adverting work so he decided to produce a promo package that would not get lost on an agency’s desk. The video below shows the promo package he made […]

  37. Rob says:

    Thanks for sharing this! What a cool idea. I know for me its hard to say “hey, Im good at what I do” but expecting people to stumble on to you is just not going to work.

    I would love to see an analysis of return on investment for this.

    If you are in Kabul and happen to need an assistant – a well armed one at that – let me know!

  38. […] Templeton wanted to beef up his commercial and adverting work so he decided to produce a promo package that would not get lost on an agency’s desk. The video below shows the promo package he made in […]

  39. […] 2010 Commercial Photography Self Promo (via f stoppers) […]

  40. […] 2010 Commercial Photography Self Promo (via f stoppers) […]

  41. kim says:

    well, my though is that if you could AFFORD to market yourself like THIS then you don’t NEED work – it’s obvious you have plenty of disposable income as it is…

    yes, I AM a hater –

    When you send mine out, it’s Kimberly with an ‘i’, not a ‘y’.

    :)

  42. […] 2010 Commercial Photography Self Promo (via f stoppers) […]

  43. Vishwa says:

    Casey,
    You are impressive. The talent and the attention to details are impeccable. More than anything, I love the fact the you talked about God (in one of your previous post) without fear, prejudice or being the need to be politically.
    The Lord bless you in all that you do.

  44. […] Casey Templeton wanted to beef up his commercial and adverting work so he decided to produce a promo package that would not get lost on an agency’s desk. The video below shows the promo package he made in […]

  45. Amazing work, very creative with your marketing piece. Shows that creativity and having a solid brand does pay off.

    I think I will start working on a promo kit for myself this afternoon – ha! Thanks for sharing!

  46. Linus Petersson says:

    Hi Casey! I saw your promo-video with your lunch tin with all this amazing stuff in. It clearly made my day at work, i am truly in love with your concept there. I work with advertising myself and I can look at your video the whole day. I can imagine that you have heard this chit chat before, but maybe not from a guy in Sweden. Well, now you have. Thanks again for making my day. To have your lunch tin, even empty, at my desk at work would be an honour. You got my mail, hope to hear from you. Keep it up!

  47. […] a great job of showing you exactly what was put into the presentation kit, you can also check out Casey Templeton’s site and see more images, including the specifics of the copy on some of the pieces inside the lunch […]

  48. […] a great job of showing you exactly what was put into the presentation kit, you can also check out Casey Templeton’s site and see more images, including the specifics of the copy on some of the pieces inside the lunch […]

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