Posts Tagged ‘marketing’
Photo Interview on Formula One Actions
Thursday, December 8th, 2011Recent photo interview with the good folks at Formula One Actions:
http://formulaoneactions.com/home/2011/11/30/one-on-one-with-casey-templeton/

New Photography Business Cards
Wednesday, May 4th, 2011Excited to share my most recent round of photography business cards. They were designed by Robb Major, printed/pressed by Jason Taylor at Thousand Pound Press. The back has a QR code that directs you to my mobile site designed by Brad Frost.
If you are saying, “By Golly, that won’t fit in my roledex.” Well, it doesn’t belong in a roledex and here is an entertaining video to explain why:
Give it a shot using a QR code reader:

Bringing Your Vision to Client’s Brand
Wednesday, February 2nd, 2011The most valuable service I can offer my clients is my personal vision. I have a certain way of seeing the world so I focus on that, not on giving the client what I think the hot style is in the industry. I would always be a step behind if I was only chasing the transient industry fads. Find your vision, trust your eye.
When I am approached by a possible client, I like to show images I feel would fit within their brand to see if our ideas for the brand are somewhat consistent. If we work together, rather than providing them with only the one or two images they asked for, I like to provide a photo library of images where each image can work with the others to show an overall consistency, a fluid vision. Beyond filling their immediate image needs, this hopefully gets their minds racing with greater ideas of how they can incorporate the images in various other campaigns.
Long term working relationships are formed when your vision is adopted by the client and it becomes their vision too.
One of my clients that I have this relationship with is here in Virginia, Bon Secours Health System and their agency, Free Agents Marketing. We began working together in 2009 and although the work is nothing too exotic or uber-exciting, they believe in my vision for their photography and have given me the freedom to place it directly into their branding. Brand-Vision Utopia! Long term working relationships are formed when your vision is adopted by the client and it becomes their vision too. This makes it harder to use multiple photographers because consistency is lost, and keeps you in business.
“The first time we met Casey, he talked about creating a library of images for us, which was something we, too, were hoping to achieve. You can see how this image library he’s created helps us maintain consistency across the Bon Secours brand,” Suzanne Doran, Art Director at Free Agents Marketing. You can see some of the images from the Bon Secours photo library below.

Bringing your personal vision to a clients brand.

























